• Growth Hacking Certificate

    Exponentially grow your digital presence to maximise results in 6 weeks

  • Program Syllabus

    The growth hacking bootcamp is created for the modern marketers who are willing to exponentially increase the performance of their job. While exploring the fundamentals of growth hacking, studying world-class cases and growing its toolbox, each student will work on applying the bootcamp learnings to its own situation.

    Week 1 -Session 1 - Introduction

    • Introduction to growth hacking

    • Case studies

    • History and evolution of growth hacking

    Week 1 - Session 2 - Practical Workshop

    • Growth hacking in the workplace

    • Session 6 challenge introduction

    • In-class workshop

    Week 2 - Session 1 - Research & Experimenting

    • Data tracking

    • Researching: market, audience, customers…

    • Setting up the right tools

    Week 2 - Session 2 - Practical Workshop

    • A/B testing & experimentation

    • In-class workshop

    Week 3 - Session 1 - Acquisition

    • Customer lifecycle basics

    • Acquisition tactics

    • Customer or user acquisition?

    Week 3 - Session 2 - Practical Workshop

    • Hacking the customer acquisition

    • In-class work

    Week 4 - Session 1 - Retention & Activation

    • Retention & activation basics

    • Hacking the retention & activation

    Week 4 - Session 2 - Practical Workshop

    • Case studies

    • In-class work

    Week 5 - Session 1 - Iteration & Optimisation

    • Iteration & Optimization basics

    • Applying the circle

    Week 5 - Session 2 - Practical Workshop

    • Business-level takeaways

    • In-class work

    Week 6 - Session 1 - Conclusion

    • The Growth Hacker toolbox

    • Main takeaways

    Week 6 - Session 2 - Follow-Up Workshops

    • Challenge presentations

  • Program Objectives

    Show off your projects, features, or clients in this section.

    Certificate Goals

    Why Take This Bootcamp?

    1. Getting familiar with the modern customer lifecycle to hack each step of the way. 
    2. Identifying the growth hacks within a situation to drastically maximize results. 
    3. Setting up the right tracking & knowledge building to learn more & adapt. 
    4. Being creative in marketing, sales, customer support & IT to hack the entire organization.
    5. Carrying the hacker mindset to always think outside of the box. 

    Skills Development

    Intended Learning Objectives

    • Traditional & digital marketing fundamentals
    • Marketing creativity
    • Business analysis
    • Digital tools
    • Building an iteration loop

    Methods & materials

    Learning by Doing

    • Case studies
    • Marketing textbooks
    • Growth hacking & business books
    • Videos 
    • Blogs
    • Emailing lists
  • About Your Instructor

    Xavier Schillinger

    Growth Hacking Lead Instructor

    Xavier specializes in online traffic acquisition and online performance. Prior to Clickful, Xavier was based in San Diego where he was the Campaign Manager at Awlogy, a media tech company, managing major media campaigns mixing all paid online media - social, search, display, native and video. He has also worked in Paris as a Media & Performance Department Manager for SAME SAME but Different - a digital marketing agency for luxury brands. He is now the Chief Marketing Officer at Clickful, a Hong Kong born startup that specializes in Online Advertising for Small Businesses.Xavier graduated from ESG School, Paris in Digital Marketing and has also studied Entrepreneurship at UCLA

  • Apply Now

    Contact our Admissions Team for more details.

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